*HOT….Right from the pages of The Telegraph
*A pair of California-based entrepreneurs has created a kitchen gadget which, they claim, is capable of turning water into high-quality wine.
The developers of ‘The Miracle Machine’ say the device is able to replicate the “delicate flavours of highly sought-after vintages” in just three days using tap water and a sachet of ingredients.
The machine, which is currently in the funding stages, will cost $350 US and the ingredients for each bottle $3 US – though makers say the finished product will be up to the standard of a $40 bottle of wine.
Users place the water and ingredients in the table-top device and allow the “electrical sensors, transducers, heaters and pumps” in its fermentation chamber to work their magic, with the possibility of following the process on a smartphone app.
For wine-lovers, the Miracle Machine is aptly named. The device helps you create your own wine at home in only a couple of days. All you need is the gadget and a smartphone.
Simply power up the Miracle Machine’s iPhone app and select the type and style of wine you’d like to make. The app then tells you which ingredients to put into the wine-making device and connects to it via Bluetooth. The app monitors the progress of your wine as it matures, and in three days or so, your wine should be ready for consumption.
The biblically-inspired gadget is the brainchild of Philip James, a British businessman who has worked in the wine industry for 10 years, and American Kevin Boyer, who has worked as a sommelier and restaurant wine buyer.
“We thought by using the technology and the vast amount of resources available to wine makers now, it should be possible to simulate the exact flavours of specific wines,” Boyer said in a promotional video for the machine.
He added: “The quality’s so good, even I can’t tell the difference,” though samples of the three-day wine is currently unavailable.
The pair claims they are out to “change the wine industry forever.” But with friends in the business understandably unwilling to invest in The Miracle Machine, they have turned to crowd funding to help them finance the product.
Imagine a story like this actually gaining traction in the Wine Media last month, known for its stuffiness and conservative extremism. This proves once again that “the media is the message”…no matter how CRAZY the message. And further proof that traditional media outlets have “no idea” how to deal with the Social media onslaught.
Hey…Happy April Fool’s Day!