WHISKY WHYS KIT BY WINE AWAKENINGS – A SENSORY EXPERIENCE FOR ALL LOVERS OF WHISKY/SCOTCH

whiskey-aroma-kit

 

WHISKY WHYS KIT BY WINE AWAKENINGS – A SENSORY EXPERIENCE FOR ALL LOVERS OF WHISKY/SCOTCH – For the past fifteen years, we have developed an expertise of aromatic science, beginning with wine. When this expertise is married to spirits, namely to the art of Whisky appreciation, all roads led to an obvious partnership developed between our company and the wealth of knowledge we found that had been authored and published by the world renowned whisky expert—Michael Jackson.
 Our partnership in “spirit” quickly became a perfect match. This means taking the experience of the enjoyment of Continue reading

Article on Entrepreneur about what to get the wine lover in your life…Featuring Wine Awakenings Kits!

A great read!

http://www.entrepreneur.com/article/254018?utm_source=Social&utm_medium=Sharebar&utm_campaign=Sumome_share

What We’ve Been Up To Lately- Globe and Mail Article

It’s been a while since our last post.  We’ve been up to a lot but here is our most recent exciting news.

 

globe and mail

http://www.theglobeandmail.com/report-on-business/small-business/sb-growth/the-challenge/aroma-kits-offer-an-edge-in-wine-appreciation/article26093938/?cmpid=rss1

Let’s cut to the chase…Why do I need a wine aroma kit?

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“Ok, they are beautiful but what do I use these for?”

“Should I start a collection…until I have the whole series?”

“Do you really guarantee them for 10 years?”

As you can imagine, one of the most common question we get asked at trade shows or at wine information seminars such as the ones we conducted recently at the Vintage Conservatory of Toronto is “Why do I need a wine aroma kit?” We are in a business that requires that we educate our market before we can properly position the virtues of our product…this is very typical of most narrow “niche” markets.

Who better than to ask than our customers: so we sent our clients a quick survey and asked them why they bought our kits and what specific use Continue reading

Coffee is the opposite of wine…not really..well, maybe..sometimes…

Both coffee and wine are harvested from berries that require very much tender loving care. (Who doesn’t…?). Just like there are many types or families of grapes (called varietals) such as Merlot, Pinot Noir, Cabernet, etc, there also are different species of coffee like Arabica or Robusta or Colombian. And just like wine, coffee is often made from a blend of these different varieties.

 

grapes

Here is the major difference between wine and coffee: the experience of the moment when one consumes it. Typically, you start the day with Continue reading